After working with numerous companies and leading teams in hundreds of meetings related to planning, marketing, development, and restructuring, I believe it’s time to share some important words that will be very helpful to you if you’re considering starting a small or large business.

The general pattern indicates that the “pitfall” often appears when funds are running low. And this isn’t the worst part; the worst part is that at this moment, you won’t be able to solve the problem, nor will you be able to find someone to help you.

You won’t be able to solve the problem because if you had understood the nature of the “pitfall” from the start, you wouldn’t have reached this stage, and you would have discovered the problem in its early stages. You also won’t be able to hire someone to help you because funds are running out, and you won’t be able to pay the salary of someone “competent” to solve the problem, especially after discovering that the money you spent on people who turned out to be unqualified.

But the worst part is that the “pitfall,” which initially might seem small, will quickly multiply and become more complicated. You’ll notice a sudden acceleration of problems. Everyone will start avoiding responsibility, blaming you, and offering excuses and justifications.

If you want a solution, you need to start gradually. Don’t put all your cards on the table at once. Ask and verify repeatedly instead of believing those who promise you large profits and tell you about success stories that may not even be true. You must stay calm and proceed cautiously until the picture becomes clear, and you know exactly what to do, with whom to work, and how.

If you’re working randomly, with no direction or understanding of where you started, don’t blame others if, in the end, they blame you.