The ninth company is facing the same tragedy, for the ninth time in a row:
“The app cost us over 400,000 EGP, and unfortunately, we were shocked to find that we are forced to pay more money again because this is not what we wanted.”

Money is spent, and just a few months later, they discover that it was all in vain, because unfortunately, the person who worked on the app didn’t know exactly what they wanted from it, and perhaps they also didn’t fully understand the business logic of the app or the customer journey as they should have.

What’s surprising is that when we said it’s essential to plan the business model first, which would cost no more than a fifth or a sixth of that amount, or maybe even less, it was met with strong objections.

It’s strange, but here I am saying it, and I hope this is the last time.
To anyone thinking about creating an app:
If it’s hard for you to sit with a business specialist to tell you what you should do regarding the app, let me give you some important advice:

First and foremost, make a good business plan.
Understand well what “Business Logic” means.
Carefully map out the customer journey and test it several times.
Think and study carefully the need for the app in your product lifecycle.
After all this, go to a business specialist or contact me to tell you how to develop your revenue operations (RevOps), and how and when they will evolve.

Otherwise, there’s no point in pursuing this at all.

But unfortunately, every week, a quarter of a million or half a million is wasted on the illusion of an app that will bring you millions in profit, and suddenly you wake up from your beautiful dream to a terrifying nightmare.

In the end, you expect to turn to business specialists to press a button that will compensate for your loss.